Archive for February, 2010

27th Feb 2010

FOR Monday, March 1, 2010

Remember you have a blog due from the break, and to bring your discourse responses from olympics watching to class with your name on it.

The Hip Hop Symposium is from 7-9pm on Thursday, and you will be given 5% extra credit for class if you attend and do a blog on the evening. There will be performances and it should be quite fantastic.

See you Monday

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24th Feb 2010

EDEC 262- Blog 8

Blog 8- The Need to Apologize

Unless you’ve been living under a large rock for the past week, you’re probably privy to the sorted details of Tiger Woods’ private life, public indiscretions and recent apology on national television. As a number of commentators have mentioned, the world came to a virtual standstill this past Friday as the planet’s most famous athlete and highest paid celebrity publically apologized to his wife, his family and his business partners (though not in that order) for what was essentially a series of extramarital affairs.

Tiger Woods\' full apology

The discussion here today is not to bandy about the morality of Tiger’s actions (I’m not sure anyone would argue that he was in the right) but rather to consider what Tiger Woods owes the world in light of his private affairs. Why does an individual need to apologize in public, on national (and international) television for a private matter? Why do we, as his adoring public, feel he owes us an apology? Given that millions of men have affairs and few have to reveal to the world their indiscretions (unless they’re the governor of South Carolina…), is it ludicrous that we expect him to spill the sorted details of his life for public scrutiny?

Tiger Woods has received a lot from us. He is the world’s wealthiest athlete. He is universally famous. He has become a powerful voice. Does he consequently owe the public a debt of obligation to explain himself in these times? Or do we label our obsession over the details of his affairs and the intricacies of his marriage as little more than voyeurism? Can a private matter be simply that: private?

Robert LeBlanc

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20th Feb 2010

Critiquing is not Criticizing

Your blogs have been fascinating. I want to add a point, that I had hoped was clear in class. Media Literacy is used to think…to read between lines, and for social awareness. Sometimes, when we are critically aware, we are still engaged, entertained, or consume an object…that is ok. The point is that the cognitive act of being literate is important. We aren’t here to “diss” the Olympics, Disney, Nike…etc. for dissing sake…but to become socially aware of the social and economic ramifications of media. I love winter sports, I watch the Olympics…but, that does not preclude me from critiquing what I see as a colonial exercise, an exploitation of Natives, a lot of money spent, and an obsession with winning.

No one is attacking your loves and interests, we are attempting to think…something that is seldom taught in schools.

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16th Feb 2010

Blog 7 for Spring Break and March…

Hi all, I hope you have a terrific break. A few notes about the next two weeks:

For the break, you are to watch some of the Olympics…the purpose is to analyze the language used in describing the participants. Specifically, how is language used for males and for females? Is there a difference? What about the few athletes who are not “white?” Is there discussion involved in their “difference?” How is Canada discussed in the Olympics? And, most recently, what is the discussion about First Nations/Aboriginal people during the Olympics? As we discussed in class, Canada made the First Nations performers up front and then put in the back….is this being done during the games? Is there a Native presence at the games? Bring these remarks to class on March 1st. Make sure your names are on the paper. Don’t expect to find “anything,” just listen and observe. What are ads used during the Olympics? Is there anything discussed about Canada’s future after the Olympics? Will the Olympics help Canadians in any tangible ways?

Also…..in regard to March 4th, from 7-9PM, that is our Hip Hop Conference. It is geared to students in education, and I think you will enjoy it. If you attend, and then do a blog on it, you will receive 5 extra points….or, you can skip one blog, and get the 5 points. NOTE, you still must blog on this conference. Meaning that your total possible points for the class would be 105 out of 100. Email me if this is not clear.

FOR BLOGS: Yes, you blog this week. On the topic of your choice, I suggest the Olympics, and your impressions. Check out this video for thought on the opening ceremonies…

Enjoy your break….

POSTSCRIPT- ‘WHAT MAKES THE RED MAN RED’: For those of you interested in the way aboriginal identity has been constructed in media, take a look at this clip from Disney’s Peter Pan.

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08th Feb 2010

EDEC 262- Blog 6

Blog 6- Arabs in the Media: One is All

By presenting a unified and homogeneous representation of Arabs on television and screen, media creates the illusion of a reified group, a group that supposedly thinks and acts together as one. Consequently, when one member of that reified group acts in a way counter to the prevailing culture, viewers of that media are able to reject, castigate or dehumanize large swathes of people in a wholesale fashion. One Arab becomes all Arabs.

We’ve all seen the ridiculous representations of Arab people in media and been saturated in the continual imagery of terrorism, guns, sexuality, apparent irrationality, and violence that narrows our understanding of who an Arab person is. This is only further reinforced by the discourse surrounding Arabs, notably in the 6 o’clock news; when we hear the dreaded “They”, we give pause to wonder who precisely falls within those boundaries. Despite the fluidity of identity and race (Who is an Arab? Who decides who qualifies as an Arab? Do you have to self-identify to be an Arab? What is the difference between Islamic and Islamist? Why is there a ubiquitous conflation between Arab and Muslim?), borders are formed and deemed static.

This type of reductionism isn’t just to be found in representations of Arabs. Television is seemingly masterful at painting broad sweeps to gather in large groups of people without consideration for nuance or identity. These clusters of ethnicity, religion, race, culture, and geography are both products of a tendency towards reductionism in the fast-paced media but also tools for subjugation and the further homogenizing of society.

What other groups receive similar homogenous groupings and what are the implications for those clusterings? What examples exist of a single individual (lauded or vilified) who is made to stand as a representative of his entire race (much in line with that “credit to his race”-talk still occurs)? How are these clusterings read by viewers of media?

Robert

PS—Dr. Steinberg requests that you blog at some point about a Super Bowl commercial. Thus, if you didn’t do so last week, do so here. If you did so last week, you’re welcome to comment here about this week’s topic or about a topic of your own choosing.

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01st Feb 2010

EDEC 262- Blog 5

Blog 5- Super Bowl and Super Ads

The Super Bowl is the most watched program in America each year, often topping 100,000,000 viewers globally (the majority of whom are from the United States). Because of its high profile nature and the demographic of consumers who view the game (apart from Thanksgiving, it is the highest day of consumption in the US), advertising companies often submit their most expensive ads for broadcast during the game. Advertising space is at such a premium that companies now pay up to $3 million for a thirty-second spot. Consequently, the ads themselves have become as much a focus of discussion as the game.

Money, however, doesn’t always rule in these situations. A gay dating website called ManCrunch produced an advertisement for broadcast during the 2010 game has subsequently been rejected by the broadcaster.

http://www.youtube.com/watch?v=5MQWFiIrBLA

The rationale for rejection? Originally it seemed that it was a matter of money (the broadcaster claimed they weren’t able to validate Man Crunch’s credit). However, Man Crunch countered that they offered to pay in cash, which would seemingly undercut the broadcaster’s excuse. Given the sort of hypersexualized and homophobic advertising that has been featured in past Super Bowls- http://www.youtube.com/watch?v=JHkoZ7ngAM0 – is this an example of hegemonic influences working on advertising?

Do other advertisements continue to perpetuate these same sorts of hegemonic ideologies?

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